With a global push encouraging everyone to live a little out of their comfort zone, Heineken sends those who are curious to a mysterious lane house in the city, and celebrates their curiosity at an undisclosed location three weeks later.
AGENCY: W+K SHANGHAI
Creative Directors: Winson Woo, Wanshi Lu
Producer: Bernice Wong
Account Director: Dino Xu
Strategic Planning: Leon Lin/ Rob Campbell
Executive Creative Directors: Yang Yeo
Project Management: Theresa Shehadeh
Head of Production: Angie Wong
PRODUCTION
Production Company: Stink
Director: Kosai Sekine & Mackenzie Sheppard
Executive Producer: Desmond Loh & Louise Kwan
Director of Photography: Oliver Millar
Editor: Pang Wai Fong (Freelance)
MUSIC + SOUND DESIGN
Music+ Sound Company: JKD Collective Inc.
Composer: Hifana
Sound Designer: Hifana
Mix Company: Neon Sound Singapore
Year: 2014
When it comes to basketball in China, kids love Kobe. But they have all his flashiness but none of his skill. A traditional TV ad could easily instruct kids to play better but we needed action not views. We wanted kids to play how Kobe plays, feel what Kobe feels, and wear the shoes that Kobe wears. We ditched the TV in favor of something a little more provocative and confronting – an old slaughterhouse. We transformed this space into a Temple of Kobe. An experience designed to challenge kids to 5 tests based on Kobe’s greatest basketball asset. Each individual test was an onslaught to the senses forcing ballers to rely on instinct, skill and reflex. Flashy moves didn’t count for anything here. The experience was as beautiful as it was physically demanding. A stunning case of art and sport merging to create an unforgettable experience kids will never forget.
This is a 2013 Nike China Just Do It Running campaign that celebrates different runners and their running ambitions. May their stories inspire others to fall in love with running on their own terms.
Creative Directors: Terence Leong, Azsa West
Designers: WK Shanghai
Kids in China lack the confidence to step up and ask for the chance. Nike’s objective is to change that by helping this generation of kids find their voice through basketball.
"Give me the ball" is an integrated campaign that inspired young passionate China ballers to show their hunger. While the TVC and digital content encouraged the youth to voice their desires and demands, the outdoor, print and retail content drove them to the court to prove themselves. We used a basketball court as the canvas and created a mural that featured illustrations and quotes from Kobe Bryant, Kevin Durant, Yi Jianlian (top Chinese baller), Wang Zhelin (CBA star), Zhang Weiping (CBA commentator) and other Chinese ballers. The mural was used as billboards and different parts of it were used as posters and retail graphics.
Agency: Wieden+Kennedy
Agency Location: Shanghai
Executive Creative Director: Michael Simons, Achilles Li
Creative Director: Terence Leong
Copy Writers: Caleb Jensen, Cook Xu, Sam Liu
Art Director: Kevin Lunsong, Melvin Tan
Head of Content: Kerli Teo
Agency Producer: Angie Wong
Illustrator: Coozie
Production Company: Imperial Woodpecker
Director: Stacy Wall
DP: Peter Donahue
Managing Partner: Doug Halbert
Producer: Mary Livingston
Editorial Company: Whitehouse Post
Editorial Company Location: Los Angeles
Editor: Lisa Gunning
Assistant Editor: Zach Vandlik
EP: Sue Dawson
Producer: Kristin Branstetter
Post Prod. Company: Carbon VFX
Post Prod. Company Location: Los Angeles
Executive Producers: Matt Thunell, Frank Devlin
VFX Supervisor/Lead Flame: Chris Noellert
Compositor: Pete Mayor
Telecine: The Mill
Location: Los Angeles
Colorist: Adam Scott
Audio Post: Lime Studios
Sound Designer/ Mixer: Joel Waters
Music: Artist/Title:
1. Steve Reich/ “The Clapping Song”
2. Kendrick Lamar/ “Backseat Freestyle”
3. Terrence Bernardo/ “Gameplay”
Nike Summer Nights 2013 campaign aimed to encourage people to come out and play at night, with a daily wake up call at 7pm via Weibo.
Because at night, the city transforms into nocturnal playgrounds.
Because at night, rules don’t exist.
Because at night, summer heat abates but your passion ignites.
In 2012, Nike took over Shanghai Marathon. Its ambitious outdoor advertising campaign was aimed to motivate runners to stride forward in the true spirit of the progressive city. The many works of art were done in-house as well as commissioned to local designers.
A shower curtain designed to help women check their breasts daily as well as to create awareness about breast cancer.
An initiative for Jobstreet, Southeast Asia's largest online employment company, to develop branded candies to help boost jobseekers’ alertness and mental functions.
In 2007, Rainforest Music Festival event tickets were printed on custom made stickers. To attend the festival, the public would have to buy and iron these stickers onto their own clothing material.
To increase event participation, the 4-day festival issued unique daily Sticky Tix designs.
A Carlsberg campaign where consumers vote for whatever they want to have in their dream Christmas party.
Heritage of Malaysia Trust (Warisan Budaya Malaysia) held a national art exhibition of the country’s dying culture, in which free limited edition prints of the art exhibition were then issued at specific heritage sites pertaining to the subject matter.
As a result, tourists to Malaysia hit record high levels; thus ensuring the preservation and sustainability of these national treasures.
Another dramatic spot illustrating how Amnesty International can put a stop to international injustice.
Irresistible is Twisties positioning and music is part and parcel of a teenager’s life. So we combined both and conceived ‘Play the Twisties City’. A surreal city where every thing in the city from living beings to inanimate objects come to life to grab a Twisties pack via music.
This is then carried on off screen via on-ground activation on the streets, musical POSMs, musical bus stops, guerilla activities and website.
Remote isotonic dispenser.
Sabah Tourism Board poster showcase.
Sabah Tourism Board poster showcase.
Sabah Tourism Board poster showcase.
Kota Kinabalu Jazz Festival playable poster.
Firecrackers have been banned from the Malaysian public since the 90’s, and only corporations with a special licence can use them on certain occasions. But firecrackers are an indispensable part of Chinese New Year and Chinese culture worldwide.
Therefore instead of sending e-cards or actual greeting cards, Euro RSCG Kuala Lumpur decided to remind their clients the boisterous and joyful atmosphere of Chinese New Year in Malaysia before the ban – by reinterpreting the explosion of firecrackers through a Human Firecracker performance.
The performance consisted of hundreds of people wearing red in a formation resembling a giant string of firecrackers. The people were then ‘set off’, and convulsed in a manner that mimicked the explosion of firecrackers. This was filmed on video and then sent as a greeting message to all clients, suppliers and partners.
The performance was a collaboration with PJ College of Art & Design (PJ CAD) and PRS Productions.
Going into 2010 FIFA World Cup South Africa, Malaysia, sandwiched between Burundi and Tajikistan in world ranking, failed yet again in the qualifying rounds. The country’s exclusion meant the nation would be bystanders during the world’s greatest sporting event. (Note: Malaysia has never qualified for World Cup since its inception in 1930.)
o to give Malaysians a chance to play on the world’s greatest football stage, Tiger Beer bought the centerpiece turf of the World Cup Soccer City Stadium. The patch would be the starter kit for the futsal turf of Tiger Beer’s very own stadium in the capital city of Malaysia.
A bicycle-powered generator was developed to harvest kinetic energy & turn it into usable electricity.
This is a campaign to create awareness and to increase participation for Kinabalu Climbathon 2009.
The challenge is that most people are not keen in participating because they are not familiar to running conditions on rugged mountain terrain at high altitude. So, I came up with a simulation of the actual climbathon using magnetic field generated by electric current.
To introduce its new marine creatures and aquarium tank, Kuala Lumpur City Centre Aquaria launched The Great Coral Reef City, an interactive digital campaign that engaged the public to build a larger-than-life marine aquarium within the city.
The public could design marine creatures, in which the highest voted ones would be released onto the city via digital wall projection.
Each digital marine creature would display real-like marine traits, such as swimming candidly in the city surroundings and growing in size over time.
Kuala Lumpur, the capital city of Malaysia has always been known as a central hub towards the ever-blossoming eco-tourism within the region. Thus, in its transit role, Kuala Lumpur has yet to see its maximum potential number of travelers.
Moreover, these same travelers are often taken on tourist routes, rather than to sites enjoyed by the locals. Hence they are deprived of knowing the city’s hidden gems.
So, Night Runner Sentul was initiated to improve urban infrastructure, human resource capacity and local resources by showcasing Kuala Lumpur as a city tourist destination at night.
Every 20-something has a dream. Not every 20-something has a financial plan. AmAuto Cruise, launched by AmBank, helps connect the two.
This is a study of infographics to educate these young customers understand auto variable rate financing scheme.
Miri International Jazz Festival is an annual event showcasing jazz bands around the world.
To promote the event, I designed beach flags to harvest the South China Sea winds that cut across Miri town; thus creating a soundscape. (Miri, being geographically close to the sea, is exposed to average winds of 30/45kts.)
Several beach flags were retrofitted with wind tubes (located along the side frames), in which air columns were set into vibration by the wind.
A sculpture made for Fybogel, a natural fibre drink.
The sculpture was carved out of polystyrene, laminated with fibre-glass, scrimmed with muslin and coated with a protective layer of texture, which gives a fairly durable finish. It was then digitally enhanced to give a detailed rustic look.
Guocoland Malaysia has just launched its latest residential and commercial towers. To market its luxury urban living concept, we concocted the idea of living in an archipelago within the city confines. This was inspired by the topographical view of the property masterplan.
Introducing The Archipelago At Damansara Heights.
(Guocoland Limited is a major property development and investment company based in Singapore and is listed on the Singapore Exchange Limited (SGX-ST)).
To introduce the development to its prospective customers, we tried something different: we hired gourmet chefs to create an exciting palate that translates the different characteristics of the residential and commercial towers into a culinary experience.
It is common to see global warming posters, but they rarely do more than just stating the facts.
So I developed a vinyl strip graph-poster that illustrates the rising global temperatures, but in the back-end, works to save energy, with a potential of 12% improvement in power usage effectiveness (Hamilton, James. “Google Efficient Data Centers Summit; Data Canter Efficiency Best Practices.” Going Green at Google: Clean Energy Initiatives. 01 Apr 2009. Google, Inc.. 26 May 2009)
The vinyl strip graph-poster replaces air blowers at doorways (thus further reducing electrical consumption) to manage the desired air flow adjustment for temperature and humidity, while promote noise abatement.
Rebate programs, in partnership with Tenaga Nasional Berhad (TNB), can be offered to motivate customers to install these vinyl strip graph-posters. TNB can reimburse the customer RM3.00 per square foot calculated on the size of the doorway. And the greater motivation is the tax deduction under the Malaysian National Green Technology Policy 2009 (NGTP) and Greenbuildingindex Sdn. Bhd. (GBI) Certification.
The vinyl strip graph-poster is installed on mall doorways.
Colours of Heritage Billboard in Penang Island was constructed to commemorate the island’s listing as a UNESCO World Heritage Site for the island’s unique architectural and cultural landscape.
The billboard, which showcases Dulux paint colour range and features, was erected while the current surrounding buildings were being restored.
Working closely with Raquel Aparicio, we developed a series of illustrations for Dulux Colours of Heritage billboard project. Please check out her amazing illustrations and other work at raquelissima.com
In guy-speak, to have courage means to have balls.
And which country in Asia has the most courage/balls? This campaign challenges consumers to be more courageous and celebrates their daily acts of courage. Most importantly, it gives them a platform to prove that they (and by extension their country) has the biggest balls in Asia.
The campaign begins with a contest and, as a reward for courageous consumers, culminates in the launch party of Carlsberg’s new bottle.
Courage/balls are represented by installations of inflatable spheres to indicate how courageous a country is. This is a fun and irreverent way to engage beer-drinking consumers on the subject of courage.
Premium cooking oil packaging development for Sime Darby. There’s a kink enhancement to shift the center of gravity outwardly. This prevents any sudden awkwardness during oil pouring as the motion perturbs center of gravity during liquid shifts.
Poster design for Land Public Transport Commission MRT (A Malaysian government project under the greater Kuala Lumpur-Klang Valley National Key Economic Area to improve the public transport system).
The 2D illustration was transferred onto separate boxes, in which each box would contain information of specific passenger rail line area.
This conceptual work was produced for Adidas Shanghai flagship store in Huahai Road. The flagship store boasts5 brand products – Adidas Originals, Performance, Neo, Silver and Y-3 under one roof. Taking this comprehensive collection, I weaved 5 different paper strips, that reflect each brand product, into 1 poster. The weave was contained within the same iconic design of the Adidas building structure.
The Great Indoors’ Malaysia Independence Day promotional ads showcase the spirit of building the nation using its construction and furnishing products and services.
We celebrated our diversity and are united by our commonality as originals. We are China all Originals.
The project comprises of Kang Mao, the lead singer of the Beijing-based raucous punk rock band SUBS, as one of the original and now longest-standing bands in China’s indie music scene; Beijing Fixies (Gi Ming, Wang Peng, Tang Chenshu, Liang Xing, and Xiu Zilue) as China’s original fixed gear bike crew; Li Jianhong as China’s innovator in experimental music by capturing and mixing ambient noise, and Zhuo Dan Ting as China’s rare female tattoo artist who combines Chinese and Western ideals and cultural references to pursue own her individuality in a provocative manner.
We traveled, shot, and edited all in an amazing 5-day journey around Shanghai and Beijing (Click on the links above to watch the videos).Kudos to NeochaEDGE and Ka Xioaxi, a Shanghai based analog film photographer for the great work.
Designed the package label for The Great Indoors Hardware Supplies Cage Lights.
Adidas celebrates women’s training with the introduction of the spring/summer 2012 collection.
Chinese women have always been known to play multi-faceted roles, often appearing firm and strong in their family unit confinement as well as within their society. With its new workout mantra, “Come out and play” and with its new workout range, Adidas wants to inspire Chinese women to let loose and be carefree, especially with the introduction of bright and cool colour concept and visible graphics.
There’s nothing you cannot achieve when mind and body work together.
Jet Li has led a remarkable life. At every stage, in every chapter, his inspiration has become deeper and more meaningful. He was once asked what is the most important lesson he has learned. His response, “When you learn something, always use the heart.” This is the embodiment of the “all-in” philosophy. It’s the founding principle of how Jet Li has risen from his humble beginnings to be a national icon.
Jet Li is a living embodiment of the spirit of yin and yang. The harmony of body and mind working together to achieve the impossible. This need to challenge yourself, to overcome your fears and build a strong balance between the physical and the mental is a timeless message. “Nothing in life is free. Behind every feat of success lies a history of hard work, emotional conflict, and persistence.”
Here’s the work inspired by one of his life chapters, his movie “Once Upon A Time In China.” Shot by Zach Gold.
Adidas kicks off a campaign to promote the new ClimaCool Seduction running shoe with a 60-second TV ad entitled “Everybody Runs.” Conceptually, we all have a different reason to run. Whatever the reason, wherever you are, go farther and enjoy every stride.
In this shoe product TV ad, for his 15-sec slot, David Beckham was seen running alongside London’s River Thames.
Agency: Sid Lee
Director: Jones y Tino
There’s nothing you cannot achieve when mind and body work together.
Jet Li has led a remarkable life. At every stage, in every chapter, his inspiration has become deeper and more meaningful. He was once asked what is the most important lesson he has learned. His response, “When you learn something, always use the heart.” This is the embodiment of the “all-in” philosophy. It’s the founding principle of how Jet Li has risen from his humble beginnings to be a national icon.
Jet Li is a living embodiment of the spirit of yin and yang. The harmony of body and mind working together to achieve the impossible. This need to challenge yourself, to overcome your fears and build a strong balance between the physical and the mental is a timeless message. “Nothing in life is free. Behind every feat of success lies a history of hard work, emotional conflict, and persistence.”
Here’s the work inspired by one of his life chapters. Shot by Zach Gold.
Developed and designed content for The Great Indoors. The Great Indoors is an online furniture store that aims to sustain local heritage by salvaging old furniture and sourcing them out for commercial usage or for personal collection.
PROFILE
Please tell us more about your company. When was it established?
The Great Indoors was established in 2011. But the spirit of building a nation, which is the rally cause for our business, is anchored to the year of Malaysia’s Independence in 1957.
Who founded the company? What is the educational background of the person?
The Great Indoors was founded by Kevin Lunsong but is well managed by Juwita Jalil. The duo balance each other out with different array of skillsets.
Kevin Lunsong always had a knack for local heritage items and unique well-crafted goods since he was a young teen, but never got to realize the potential of his interest. This is perhaps he was going through adolescent years and discovering his personality traits. During his discovery years, Kevin practiced and earned his experience in mechanical engineering and designing/advertising.
Juwita Jalil’s early environment was enveloped in antiques, as her family is fond of them. Unfortunately the appreciation for it came only as she got older and started treasuring the heirloom furniture. Juwita has always been a fan of technology and was a web programmer who explored technopreneurship since 2008. She later moved onto advertising where she sharpened her appreciation for market nuances.
What inspired you to start ‘The Great Indoors’? What does it do and what inspired its name?
The Great Indoors is rooted to sustain local heritage by salvaging old furniture and sourcing them out for commercial usage or for personal collection.
When we started out, the supply and demand weren’t there. The craftsmen cottages were in drought and the consumers didn’t know how to value our commodity. So at the demand end, we created a very rich retail environment that educated retail owners the benefits of renting furniture to combat retail trends. We pushed further by renovating commercial outlets to create ambiance conducive for their patrons to spend more; thus giving the commercial business owners higher ROI. As the market appreciation for these commodities mature, at the supply end, we identified and worked closely with craftsmen to create well-crafted goods. As a result, we help keep our local heritage items and small businesses alive by making both supply and demand consumers understand their significance by using antique commodities.
This year, we entered the construction market to help tie both furniture craftsmen with architects and interior designers on how to balance the need for progress with the understanding of old building significance to our cities. By doing so, we will help save old buildings from being demolished by our local governments for high skyscrapers.
The name came from Kevin, who ironically is a person who loves the great outdoors.
Do you have a dedicated team or outsource jobs based on projects or both? Please tell us more about the company structure and/or responsibilities.
Juwita manages the production for most of the items coming out of our warehouse, while Kevin concentrates on the brand equity through design. And now that we’ve taken up a more arduous role in construction services, we work closely with top architects and designers to share experience and skills. We also have secured a network of pickers to source original antiques so we can learn to reproduce.
WORKING
Where do you acquire vintage articles/ furniture from? What are the characteristics you are looking for?
We look for vintage items from all over the city and even in small towns across Peninsular Malaysia. We look for primarily two things: the craftsmanship and the potential of commercialization. The craftsmanship is important to identify and appreciate the art of making well-crafted goods, whereas the commercialization is to understand how to reproduce the goods in a modern retail environment.
Where is the value addition/restoration process done? What is the team structure and skill set?
The restoration is done through a network of workshops. We have a team of carpenters, metalworks and tailors. We rely and support each other throughout the process.
The construction calvary is made up of architects, interior designers, and construction crew. We help identify the architectural need and significance.
What are the treatments done on these articles?
At best, we retain the original condition with very light touchups. Most items are converted from its original purpose. For example, an old salvaged door is now converted into a dining table, old window shutters are turned into wall decors, shipping pallets are turned into shelving units.
What is the percentage increase in cost? (general or one example)
Mainly due to labor because restoration process is labor intensive. So, a table may require 10 hours of fixing stability, sanding, and painting. And this translates to labor hourly wages.
How do you reach your clients and how do you advertise?
We rely on our retail outlets to showcase our workmanship. Hence, we don’t have a store and operate mainly online.
What are the services you offer? Please tell us more about your rental schemes and how successful these have been?
Our rental merchant scheme, in theory, is more successful than what the market perceives it to be. Most business owners often confuse their personal interests with their business investments. Antique furniture should only be purchased if it’s the main asset in business ventures. Otherwise, renting would be a better approach to combat fast changing trends because you can always rent and rotate our furniture to suit the current market. Once business stabilizes, business owners can opt to buy off the furniture or extend the rental duration.
We also developed Hardware Supplies and Construction Calvary as our product and service range to help enrich the rental environment. Hardware supplies mean that the items are reproduced or sourced in bulk by local craftsmen. Construction Calvary means the talent pool of architects and designers who renovate and construct buildings in which houses our hardware and salvaged items.
CONSTRUCTION SERVICE
Please tell us more about any project under construction service. How are you managing the expertise, manpower and government permissions?
Normally, because of our work at the retail outlets, most investors would approach us online to start on a renovation project. From there we work closely with the right architects and construction crew to facilitate the construction process. Most of the architectural firm would know how to apply and submit plans to the local city council.
More importantly, throughout the process, we look at the historical significance of the property to the surroundings. Then we identify which design items need to be preserved while we bring in creative concepts to make the property relevant to our current times. Some heritage buildings are now turned into f&b outlets or hotels. But most often are demolished because of poor city planning and greedy parties who make quick profit from demolishing and erecting buildings without realizing the implications.
A series of online promo material for The Great Indoors industrial light collection.
A series of online promo material for The Great Indoors collection of vintage reproduced light accessories.
Coffee-table, stool and storage are all bundled into making one unique, functional furniture piece.
It’s rare to have such an open-minded and dynamic client as Jehan. We couldn’t be any happier with the end result to her a lovely SoHo unit in Centrio Pantai Hillpark, Bangsar South.
The work involved kitchen, dining area and living room renovation and furnishing. Such extensive detailing involves products such as diamond cut pendant lamps, kitchen wireframe and wood shelving, cement countertop with sink and under shelvings, wooden dining table, dining metal bench with wooden seat, industrial storage seat, TGI trufted pillow, reproduced vintage pillows, TGI burlap ottoman stool, TGI industrial wooden crate, reproduced vintage weighing scale, amber jars, bell jars, peranakan vintage inspired tiles and molecular lighting.
If you like what you see, please email us thegreatindoorsmy@gmail.com to inquire about our construction/renovation services as well as our furnishing decor items.
Branding services for Kuala Lumpur’s latest hotel.
The Great Indoors developed the hotel’s brand identity, which is inspired by the architectural landscape of the city center back in the 1950′s. The collection involves a family of logo variations, to give their customer base an immersive and unique experience.
Caters to a hip and intelligent group who appreciate good design values.
The Great Indoors Construction Calvary proudly presents Tetawowe Atelier, a young local design firm represented by Wong Wei Ping and Tey Tat Sing. The duo specialize in refurbishing old houses and developing spatial concepts for new properties.
One of their exciting projects, a duo-duplex located in Bangsar, took over a year to complete as meticulous planning and conceptualizing were required to take advantage of every space in the house. Using shadows and light as architectural forms, the duo developed garden, hanging staircase, and living space concepts using carefully hand-picked and crafted construction hardware supplies from The Great Indoors.
One of the many great traits that we both have learned is to use materials creatively and sparingly in the conservation of the environment. This can be seen in their showcase gallery below.
The Great Indoors Construction Calvary looks forward in future collaboration with Tetawowe Atelier to inspire property investors, homeowners, entrepreneurs and designers about how to enhance their current or prospective properties, while we provide all the necessary building blocks and construction hardware supplies.
To learn why one of Malaysia’s leading architectural firm chooses The Great Indoors construction hardware supplies, please email thegreatindoorsmy@gmail.com and ask for our full product and service range.
Branding for an aromatic Shanghai café. Collaterals that smell and look good.
Working closely with their architectural firm - the talented folks at Tetawowe Atelier, The Great Indoors helped furnish Capsule by Container Hotel in Kuala Lumpur International Airport 2 (KLIA2). The design concept is inspired by "Kyosho Jutaku", which in Japanese means living large on a tiny footprint, by building a nice and compact house utilizing only a very small space.
Capsule happens to be Malaysia’s first airport transit hotel to serve the airport's targeted 45 million passenger traffic annually.
Here comes a new cafe in Bandar Sunway by CoffeeSociété. And here’s what we’ve designed for their garage inspired cafe. Kudos to the amazing graffiti work of Mono (mojo|noyz) Evolve, Kenzy.is.Noyz, Kangblabla, Martin Koch and The Sliz from The Secret Hideout Street Art.
Garage 51,
51, Jalan PJS 11/9, Bandar Sunway.
Business Hours: 11am-11pm, daily
Located at City Square Mall in Johor Bahru, the southern tip of Peninsular Malaysia, Dapurkita is a spacious housing of 17 stores which serves over 100 food selections.
The owners, Syed Feisal Salim and Shariffa Zahara Aljunied, opened Dapurkita in June 2013 after being in the food business for 15 years. They wanted to leverage on the variety of halal food to serve the neighborhood.
Specifically on the interior design, the owners and the talented interior designer Chinvyoong, had wanted to offer patrons a new dining experience using solid wood, metal, glass, recyclable material and cement with paint-free finishing.
If you like what you see, do drop by:
J6-03 Level 6, Johor Bahru City Square. Johor Bahru, Johor 80000
Business Hours: 10am-10pm, daily
Jing'an Shanghai sees the dawn of a new cult - Dope Shīfù.
Reflecting the early teachings of a famous mythical masterchef of the Rib dynasty, The Great Indoors carefully rebuilt the ancient Temple of Ribs, the Chamber of Beer, and the Fries of Surprise, in Shanghai's new hip neighborhood.
The interior design hightlights the imperial vault of heaven, the circular altar window and the dance hall of good harvest.
Nuggets of wisdom are carefully inscribed all over the temple, to storytell the glorious Rib dynasty to the future generations.
While China sees art as a rising commodity, its mushrooming art academies are churning out uninspiring work. To resolve that, Gesche Paint Studio, a new paint workshop located in downtown Xintiandi shopping district in Shanghai, hopes to serve the painting community beyond easels and instruments.
To inspire students to think beyond the traditional lines and work between mental spaces, Gesche Paint Studio invited space designers, Sandoor Design and The Great Indoors to renovate the workshop space.
Conceptually, we amplified paint as a fun medium that not only defies gravity, but also travels across dimensions, in merging postmodernism and renaissance art sensibility.
“We first defined the space with grid lines so that we could illustrate how paint defies the them by bending visual logics, “quipped Kevin and Sam of The Great Indoors. “Then, we slowly worked with the furniture and graphics placement so that painting subject relationships could form, define and construct new visual ideas for the students.”
Jason of Sandoor Design led his team of builders throughout the next two weeks to exhaustively tile the walls and floors while fabricate furniture in very acute dimensions.
We hope that the space will be a platform that produces good work for the community and inspire art not just as a commodity but a creative expression for people.
This is a rebranding project for Malaysia's premiere children's playground and cafe. It's a fun exploration of gym play and jungle elements, which was carefully hand-painted over different materials.
Recently, to promote its passion for organic lifestyle, Justlife had launched its retail concept store in Semabok, Melaka. Its interior design team approached this project using salvaged rustic items to complement and host its chemical-free, authentic quality products. Please help celebrate their good work and continued success by visiting their stores.
No.9, Jalan PS 3, Plaza Semabok,
75050 Semabok, Melaka.
Phone: +6013 6555 807
Opening hours: 9am~7pm Daily (closed on Sundays)
In 1989, Shanghai’s first KFC operated out of Shanghai Dong Feng Hotel until the early 2000’s. Today the same site is known as the Waldorf Astoria Hotel. This year marks an important milestone for KFC's return to its close-to original location at the Bund after 28 years.
As part of Yum! Brands' initiative to preserve the historical significance of the first KFC restaurant in Shanghai, The Great Indoors was tasked with the challenge of recreating a mural which depicted a ‘slice of life’ on the Bund during the 80’s/early 90’s back when KFC was Shanghai’s latest American fast food kid of the block.
KFC has always been a vibrant part of local communities across China since 1987! Their success is accredited to its ability to immerse itself into the very community where they thrive.
This is evident in 1980’s Shanghai, specifically on Huating Road.
In 1984, Huating Road Clothes Market blossomed as the birthplace of Shanghai’s fashion scene. At the height of its popularity, it housed more than 400 stalls along its 732-meter long street, with foot traffic of 150 people per minute. Huating Road, together with Silk Market in Beijing and Gaodi Street in Guangzhou were then named the “Three Clothing Streets of China”. In the thick of this bustling scene was KFC.
KFC continued serving delicious chicken to the local Huating Road neighborhood even in the midst of tighter local enforcement on fabric goods, which resulted in gradual closures of the once bustling retail businesses along Huating Road.
Fast forward to present day, KFC’s parent company, YUM! Brands China has embarked on a journey to revive Huating Road’s historical significance by bringing awareness back to the much loved market which had helped bring communities together and improved the livelihood of many locals. To realize this endeavor, YUM! Brands China invited Shanghai based artists, The Great Indoors, Kevin Lunsong and Sam Chong to illustrate a wall mural depicting a panoramic scene of the once famous Huating Road Clothes Market.
“For many weeks, we buried ourselves in researching old photos and blogs of the clothes market. It was important to us to recreate the scene as truthfully as possible despite lacking comprehensive documentation,” said Kevin. “Illustration became the best archiving method, especially when it allows us to highlight the hustle and bustle of the market.”
Kevin explains further, “The styling is a thick line-work, stripped down to basic shades, so that the body expression would be the focal point of visual storytelling.” Numerous key characters were anchored in a panoramic framework during the early planning stage, which was later superimposed onto physical site to test the layout feasibility. This was followed by the actual mural painting which spanned across three days, totaling up to 36 hours.
“The labor was intense during the initial stage as we had to measure and scale the illustration within the physical space. And like most painting, each stroke required patience and concentration, which came really hard during the wee hours,” admitted Kevin.
“Oh, the color shading on the illustrations could have been easily overlooked, but we made sure we’ve carefully studied what were the appropriate fabric patterns of 1980’s. That took us to the streets, chatting up with the local merchants,” quipped Sam.
This project is a testament to KFC’s promise to regenerate local communities through its thoughtfully designed and restored restaurants richly influenced by the local social and cultural history.
Part of The Great Indoors effort to curb global warming is to build our furniture with locally sourced, salvaged materials from our city’s architectural past. So when Mikka Green, a local eco movement approached us to build both a showcase product display and storage unit, we excitedly came up with the versatile pegboard cabinet.
This is a cabinet insert that would hijack their existing wardrobe structure, converting modular planks into free organic storage and display shelving. These organic shelving was made possible through a wooden peg board, which functions as a whimsical wand for Mikka Green’s needs.
The inserts are replicated as external multipurpose and highly adaptive storage display units. They have three different configurations: horizontal, vertical and lateral. And they are mobile friendly enough for outdoor or indoor purposes.
The city of Ningbo, located in northeast Zhejiang is one of China’s oldest cities known for it’s trade during the Silk Road.
Presently, Ningbo city well known for its nature-inspired traditional architecture.
This is evident in the decorative and design elements used to furnish Pizza Hut Water Street located in the heart of Ningbo’s busiest shopping district. Our task was to help bring to life the love and dedication by Pizza Hut chefs in the kitchen using traditional style water colour illustration.
Pizza Hut’s speciality store at Shanghai’s Yaohan Shopping Mall was in dire need of a facelift. In order to improve the restaurant’s aesthetic appeal to a younger audience, Yum! Brands opted for a mix of playful minimalism to complement the store’s casual ambiance. Murals on the first and second floor of the building weave a larger-than-life story of Pizza Hut’s fresh ingredients along with chefs that are pouring their heart and soul into the cooking process in order to continuously serve great tasting meals to Pizza Hut’s customers.
The Great Indoors channeled its heavy industrial and vintage chic design influences into a new dental clinic located in Kota Damansara, Selangor, Malaysia. We developed complementary vintage artwork to soften the clean structural interior lines; thus, creating a fresh approach to dentistry.
Nestled in the The Club, Persiaran Bukit Utama, lies a new industrial-themed cafe called Roast Factor Glee. It's proudly owned by Shyue Chin, a young Malaysian entrepreneur; meticulously designed by the talented Karya team with lighting fixtures provided by The Great Indoors.
Roast Factor Glee @ Bukit Utama
G06, Village Shops, The Club,
Persiaran Bukit Utama,
Bandar Utama, Petaling Jaya
