Come out and play.

Adidas celebrates women’s training with the introduction of the spring/summer 2012 collection.

Chinese women have always been known to play multi-faceted roles, often appearing firm and strong in their family unit confinement as well as within their society. With its new workout mantra, “Come out and play” and with its new workout range, Adidas wants to inspire Chinese women to let loose and be carefree, especially with the introduction of bright and cool colour concept and visible graphics.