With a global push encouraging everyone to live a little out of their comfort zone, Heineken sends those who are curious to a mysterious lane house in the city, and celebrates their curiosity at an undisclosed location three weeks later.
AGENCY: W+K SHANGHAI
Creative Directors: Winson Woo, Wanshi Lu
Producer: Bernice Wong
Account Director: Dino Xu
Strategic Planning: Leon Lin/ Rob Campbell
Executive Creative Directors: Yang Yeo
Project Management: Theresa Shehadeh
Head of Production: Angie Wong
PRODUCTION
Production Company: Stink
Director: Kosai Sekine & Mackenzie Sheppard
Executive Producer: Desmond Loh & Louise Kwan
Director of Photography: Oliver Millar
Editor: Pang Wai Fong (Freelance)
MUSIC + SOUND DESIGN
Music+ Sound Company: JKD Collective Inc.
Composer: Hifana
Sound Designer: Hifana
Mix Company: Neon Sound Singapore
Year: 2014