To introduce its new marine creatures and aquarium tank, Kuala Lumpur City Centre Aquaria launched The Great Coral Reef City, an interactive digital campaign that engaged the public to build a larger-than-life marine aquarium within the city.
The public could design marine creatures, in which the highest voted ones would be released onto the city via digital wall projection.
Each digital marine creature would display real-like marine traits, such as swimming candidly in the city surroundings and growing in size over time.