Kids in China lack the confidence to step up and ask for the chance. Nike’s objective is to change that by helping this generation of kids find their voice through basketball.
"Give me the ball" is an integrated campaign that inspired young passionate China ballers to show their hunger. While the TVC and digital content encouraged the youth to voice their desires and demands, the outdoor, print and retail content drove them to the court to prove themselves. We used a basketball court as the canvas and created a mural that featured illustrations and quotes from Kobe Bryant, Kevin Durant, Yi Jianlian (top Chinese baller), Wang Zhelin (CBA star), Zhang Weiping (CBA commentator) and other Chinese ballers. The mural was used as billboards and different parts of it were used as posters and retail graphics.
Agency: Wieden+Kennedy
Agency Location: Shanghai
Executive Creative Director: Michael Simons, Achilles Li
Creative Director: Terence Leong
Copy Writers: Caleb Jensen, Cook Xu, Sam Liu
Art Director: Kevin Lunsong, Melvin Tan
Head of Content: Kerli Teo
Agency Producer: Angie Wong
Illustrator: Coozie
Production Company: Imperial Woodpecker
Director: Stacy Wall
DP: Peter Donahue
Managing Partner: Doug Halbert
Producer: Mary Livingston
Editorial Company: Whitehouse Post
Editorial Company Location: Los Angeles
Editor: Lisa Gunning
Assistant Editor: Zach Vandlik
EP: Sue Dawson
Producer: Kristin Branstetter
Post Prod. Company: Carbon VFX
Post Prod. Company Location: Los Angeles
Executive Producers: Matt Thunell, Frank Devlin
VFX Supervisor/Lead Flame: Chris Noellert
Compositor: Pete Mayor
Telecine: The Mill
Location: Los Angeles
Colorist: Adam Scott
Audio Post: Lime Studios
Sound Designer/ Mixer: Joel Waters
Music: Artist/Title:
1. Steve Reich/ “The Clapping Song”
2. Kendrick Lamar/ “Backseat Freestyle”
3. Terrence Bernardo/ “Gameplay”